Search Engine Optimization (SEO) Tips for Prestashop

Every web site which has a business, should think about Search Engine Optimization-trying to get your site in first page of Google, Yahoo and Bing search result pages. When your web site reaches to more people, it will be popular and it will make more profit. There are many different ways to get listed in the popular search engines. The following tips help you to increase the ranking of a website.

1. Use proper Title and Meta Tags

Most popular search engine’s crawlers title tag and meta tag description. Title should describe your page content. And in the meta tag description keywords should be included in precise manner. The keywords should be relevant to the content. To insert keywords, go to your Back Office >> Preferences >> Meta-Tag. There will be index.php, click to edit.

Enter you page title, meta description and meta keywords, but do not forget to use relevant keywords which best describe your website. Also you may find seo modules from Prestastore.

2. Remove dead links

If there are any links inside the website that is not working then that should be removed immediately because those dead links give negative impact to the crawlers when they do not find the pages that are shown in the link. To find out dead links in your website, you may usegoogle webmaster tool. It will automatically find dead links.

3. Use one default URL

If you use both of “www.site-name.com” and “site-name.com“, disable one them. Because search engines crawlers think that they are two different independent site. As a result, there will be duplicate titles and content, which will negatively effect your site ranking. As a solution, you may redirect one URL to another. If you do not know how to do it from control panel, you may use .htaccess file.

  • To redirect site-name.com to www.site-name.com, insert this to .htaccess file:
RewriteEngine on
RewriteCond %{HTTP_HOST} ^sitename.com
RewriteRule ^(.*)$ http://www.sitename.com/$1 [R=301,L]
  • To redirect www.site-name.com to site-name.com, insert this to .htaccess file:
RewriteEngine on
RewriteCond %{HTTP_HOST} ^www.sitename.com$ [NC]
RewriteRule ^(.*)$ http://sitename.com/$1 [R=301,L]

4. Use URL with keywords

To get indexed in search engines is to use URL name with the keywords not with numbers. For example:use like that “www.prestashopic.com/best_places_to_learn_about_prestashop” not like that “www.prestashopic.com/200032.html”. This increases the probability of getting caught by the crawlers. To use friendly URL, go to the Back Office >> Preferences and click to “yes”. But before this you have to generate a .htaccess file.

5. Prevent URL duplication

When you turn on friendly URL, some of URL may not be changed and may still work. Many search engines have filters in place to remove the duplicate listings – this keeps their search results clean, and is overall a good feature. Prestashop can not handle with duplicate URL well. To handle this problem, you may use “Duplicate URL Redirect” module, and you may get more information from module developer.

6. Sitemap Generator XML

Sitemaps are at the heart of Search Engine Friendly Design. They make it very quick and easy for the search engines to find and index every page on your web site by putting links to every page in one spot. Xml sitemaps are used to design the sitemaps mainly focusing for submission to the search engines. To create a sitemap for Google search engine, you may use “Google Sitemap Generator” for free . This module creates a Google sitemap with a current URLs for multiple languages.

7. Use Social Media

To get better ranking in search engines do not forget about social networking sites. The most popular sites are facebook, twitter, stumbleupon, dig, reddit etc. By using these social medias, they give more exposure to the site to the different online communities and helps in getting reference. There are many free modules like “Sexy Bookmarks“, “CoolShare“, “Block Social Bookmark” which may help you to add social media links to you prestashop store.

8. The result

By making SEO optimization of your site, you will get more traffic. As a result your profit will increase. The following image will summarize what we talked above:

Finally, these are not all seo tips, there are also many ways to increase you site ranking.